Free EULA template

An end user license agreement (EULA) is the license people accept when they install your app. It says what they can and can't do with the software and limits your liability. This template is written for mobile and desktop apps, including those distributed through the App Store and Google Play. Replace the text in [brackets] before you publish it.

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Last reviewed September 2026. General information, not legal advice.

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End User License Agreement

Last updated: September 29, 2026

This End User License Agreement ("Agreement") is between you and [Company Name] ("we", "us" or "our") and governs your use of the [App Name] application (the "App"). By downloading, installing or using the App, you agree to this Agreement. If you don't agree, don't use the App.

1. License

We grant you a limited, non-exclusive, non-transferable, revocable license to download, install and use the App on devices you own or control, for your [personal / internal business] use, in line with this Agreement and the rules of the app store you got it from.

2. Restrictions

You may not:

  • Copy, modify, distribute, sell or rent the App
  • Reverse engineer, decompile or disassemble the App, except where the law allows it
  • Remove or change any copyright or trademark notices
  • Use the App for any unlawful purpose or in a way that could damage or disrupt it

3. Ownership

The App is licensed, not sold. We and our licensors keep all rights, title and interest in the App, including all intellectual property rights.

4. Updates

We may release updates that fix bugs, add features or change how the App works. Some updates may be required to keep using the App. This Agreement applies to all updates.

5. Third-party services

The App may use or link to third-party services and open-source components that have their own terms. Your use of them is subject to those terms.

6. App store terms

This Agreement is between you and us, not Apple Inc. or Google LLC. We, not the app store, are responsible for the App, its maintenance and support, and any claims relating to it. If the App fails to conform to any applicable warranty, you may notify the app store, which may refund the purchase price where its policies allow. Apple and its subsidiaries are third-party beneficiaries of this Agreement and may enforce it against you.

7. Termination

This Agreement is effective until terminated. Your rights end automatically if you break it. When it ends, you must stop using the App and delete it from your devices.

8. Disclaimer of warranties

To the extent permitted by law, the App is provided "as is" and "as available", without warranties of any kind.

9. Limitation of liability

To the extent permitted by law, we are not liable for indirect, incidental, special or consequential damages, or for loss of data or profits, arising from your use of the App. Our total liability is limited to the amount you paid for the App, if any.

10. Governing law

This Agreement is governed by the laws of [State / Country], except where the law of your country of residence requires otherwise.

11. Contact

[Company Name], [Street address, City, Country], [[email protected]]

EULA or terms of service?

A EULA licenses software that runs on the user's device. Terms of service govern an ongoing service, such as an account, a subscription or online features. Many apps need both: a EULA for the app itself, and terms of service for the account and backend. If your app is mostly a front end to an online service, well-written terms of service can cover both.

Do I need a custom EULA on the App Store?

Not always. If you don't provide your own, Apple's standard Licensed Application End User License Agreement applies to apps distributed through the App Store. A custom EULA is useful when you need different terms, for example specific usage limits or a business license. You can add a custom EULA in App Store Connect.

How to customize this template

  1. Define who the license is for. Personal use, internal business use, or both.
  2. Check the restrictions. Add anything specific to your app, such as limits on automated use.
  3. Keep the app store section if you distribute through a store. It covers the acknowledgments app stores expect from custom licenses.
  4. Link it from your store listing and inside the app. Settings or About screens are the usual place.

Frequently asked questions

Is a EULA required for a mobile app?

Not by law in most cases, but it is strongly recommended. On the App Store, Apple's standard EULA applies if you don't provide your own.

Can a EULA replace a privacy policy?

No. A EULA covers the software license. App stores and privacy laws require a separate privacy policy that explains how you handle personal data.

Where do users accept the EULA?

Usually when they download the app from a store that shows the license, or on the first launch of the app. Keep a link to it in your app's settings.

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Need a policy for a specific platform? See the privacy policy generator and app privacy policy hosting.

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